AI that starts by learning your firm.
Years of matters, client relationships, and hard-won judgment live across your practice management, documents, email, and billing. We bring that context together, carefully, so an AI can work from it. Your attorneys stay in charge of every decision.
CONNECTS WITH YOUR SOFTWARE
Lawmatics
Hona
Clio
Filevine
Smokeball
PracticePanther
MyCase
Rocket Matter
Actionstep
Litify
CARET Legal
Centerbase
NetDocuments
Box
CalendarRules
LawToolBox
PACER
Relativity
Aderant
TimeSolv
LawPay
QuickBooks
Microsoft 365
RingCentralLawmaticsHonaClioFilevineSmokeballPracticePantherMyCaseRocket MatterActionstepLitifyCARET LegalCenterbaseNetDocumentsBoxCalendarRulesLawToolBoxPACERRelativityAderantTimeSolvLawPayQuickBooksMicrosoft 365RingCentralLawmaticsHonaClioFilevineSmokeballPracticePantherMyCaseRocket MatterActionstepLitifyCARET LegalCenterbaseNetDocumentsBoxCalendarRulesLawToolBoxPACERRelativityAderantTimeSolvLawPayQuickBooksMicrosoft 365RingCentralLawmaticsHonaClioFilevineSmokeballPracticePantherMyCaseRocket MatterActionstepLitifyCARET LegalCenterbaseNetDocumentsBoxCalendarRulesLawToolBoxPACERRelativityAderantTimeSolvLawPayQuickBooksMicrosoft 365RingCentralFeatures
Built on how your firmalready works.
Normal learns from the records your firm already keeps, fits the tools your staff already use, and leaves every decision with your attorneys.
Knows your matters and clients
Ask about a client, a filing, or something a colleague handled years ago. It answers from your firm's own records and shows the source.
Fits the tools you have
Your practice management system, document store, email, calendar, and billing. Nothing is replaced. Nothing is re-entered. Staff keep working the way they do.
Reach it however you already work
Call it, text it, email it, or message it. An attorney between hearings and a paralegal at their desk get the same answers, in whatever channel is in their hand.
Your attorneys keep the judgment
It reads, drafts, and flags. It does not send, file, or contact anyone. Every action carries a person's name, as it does today.
How it works
We handle the setup. Your attorneys keep the judgment.
Pricing
Choose the plan that's right for you
We agree the scope, setup fee, and ongoing cost with you. Every option includes hands-on setup and continued support.
A focused start
One team
Setup and ongoing management
- Answers from your business records
- Daily priorities and follow-up reminders
- Summaries and drafts ready for review
- Help through familiar tools
- Hands-on setup and ongoing help
For owners who want to start with one team and a clear, useful job before expanding.
Connected teams
Across the business
Setup and ongoing management
- Shared context across teams and systems
- Customer, job, and supplier history
- Help with handovers between departments
- A clear view of work needing attention
- Coordinated rollout and management
For businesses where the office, field staff, and managers need to keep track of the same work.
Local deployment
On-premises
Setup and ongoing management
- Installation at your premises
- Business information stored locally
- AI that runs on your equipment
- Answers, summaries, and routine work
- Hands-on setup and ongoing help
For businesses that want the assistant's information and AI processing to stay on their own equipment.
FAQ
Questions from managing partners & attorneys
Honestly, we've been putting this off. Is it too late to start?
No. Most firms we talk to are in the same place. They have heard a lot, tried a chatbot or two, and are not sure how any of it applies to a practice. Starting with your own records, rather than a general tool, is the part most firms skipped. That is where we begin.
Can it make things up?
It can only answer from the records you connect. If the answer is not in your files, it says so. Every answer shows where it came from, so an attorney can check it the same way they would check an associate's memo.
Who at the firm actually uses it?
Usually paralegals and staff first, because they are the ones hunting for things all day. Then associates, for getting up to speed on a matter. Partners tend to use it before a client call or when they need a quick status on something they are not handling day to day.
How do people actually talk to it?
However they already talk. Call it, text it, email it, or message it in whatever your firm uses. There is no new app to open. An attorney can text a question from the courthouse and get the same answer a paralegal gets at their desk.
What about ethical walls and conflicts?
Access follows the permissions you already have. If someone is walled off from a matter in your practice management system, they are walled off here. You can also keep whole practice areas or clients out entirely.
Where does our client data go?
It stays in your systems. Nothing is copied into a public tool, and nothing is used to train anyone's model. For firms that want it, the whole thing can run on hardware in your own office.
Can it send an email or file something without an attorney looking at it?
No. It prepares. A person at the firm sends, files, and signs. That does not change.
We're a small firm. Is this overkill for us?
Small firms often get the most out of it, because one person's memory is holding the whole practice together. We start with one practice area or one team, and you decide whether to go further.
Does it work with the software we already use?
Yes. We connect directly to practice management (Clio, Filevine, Smokeball, Litify), document management (NetDocuments, iManage), billing (Aderant, Tabs3, CosmoLex), and on-premises SQL stores. If you use something else, ask us.
What if it doesn't work out?
You turn it off. Your data was in your systems the whole time, and nothing about your staff's day changes.
Will this replace our paralegals and staff?
No. The assistant reads, gathers, and drafts. Your staff check the drafts, make the calls, and keep the client relationships. It takes assembly work off your people so their judgment goes further.
Is it OK to use AI under the ethics rules?
Used carefully, yes. The duties do not change: competence, confidentiality, and supervision. That is why nothing goes out without an attorney reviewing it, and why every answer shows where it came from. The ABA's guidance on generative AI (Formal Opinion 512) describes exactly this kind of human review.
What does getting started actually look like?
A conversation about how work moves through your firm, then a scoped start: one practice area or team, connected carefully to the systems you already use, with your attorneys reviewing everything the assistant prepares. Thirty days in, you decide whether to go further.
Blog
Latest articles
\"Where's my case?\" calls: AI drafts the update, a lawyer signs off
Status calls eat a small firm's afternoon. AI can draft a plain update from the file. A lawyer or paralegal reviews it, and nothing in it predicts an outcome or gives advice.
Conflicts checks with AI: gather the names, let a lawyer clear it
AI can pull every name, related party, and past matter from your own records before intake moves forward. It should never clear a conflict. A lawyer reads the list and decides.
A matter briefing before the meeting, without digging through the file.
The meeting is in twenty minutes. The history is in Clio, the inbox, and a paralegal's head. What a supervised briefing can safely include — and what it must never invent.
Do you have to tell a client that your firm uses AI?
ABA Formal Opinion 512 does not require a blanket disclosure. It does require competence, confidentiality, honest fees, and a conversation when the client needs one — plus whatever your state bar has added since.
AI medical chronologies without the hallucination risk
How AI medical chronologies actually work, where the errors really come from, and the review workflow that keeps personal injury counsel in charge of the record.
Client confidentiality when your firm uses AI: the questions to ask any vendor
The confidentiality questions law firms should ask before AI touches a client file — including the on-premises option most vendors never mention.
When should a law firm automate intake? (and when not to)
What AI can safely do for law firm intake, what it should never do, and how to tell a managed assistant from a form bot or an answering service.
Let's see if your firm is a good fit.
Book a 30-minute conversation with us. We will ask how your firm works and where your matters and client records live, then tell you plainly whether this makes sense for you and what a first step would look like. If it is not a fit, we will say so.